A domain name is an important consideration and an integral part of your Intellectual Property portfolio. Just as a trademark is used to distinguish and identify your goods and/or services from those of others in the "real world", a domain name performs this function on the internet.

In this digital world, businesses are anticipated over the internet. It has become essential to secure a domain before anything else is done, due to the first-come, first-served principle when registering a domain. Therefore, a domain name should be cleared and registered in parallel with the trademark, as well as aligning with the overall Intellectual Property strategy of your business.